A Night of Insight: Ta-Nehisi Coates Introduces 'The Message' at Harlem's Apollo Theater - Ebony

On Tuesday, the long line snaking across Harlem’s 125th Street leading to the world-famous Apollo Theater might make passersby think Travis Scott hit New York City for the night. Upon closer inspection, the sold-out crowd was cued up for a night of ideas over beats and rhymes. Author-intellectuajust released his fifth book, The Message: a thinking man’s travelogue through South Carolina, Senegal and Israel in search of embracing some difficult truths.

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About The Apollo

The Apollo is an American cultural treasure. It is a vibrant non-profit organization rooted in the Harlem community that engages people from around New York, the nation, and the world. Since 1934, The Apollo has celebrated, created, and presented work that centers Black artists and voices from across the African Diaspora. It has also been a catalyst for social and civic advocacy. Today, The Apollo is the largest performing arts institution committed to Black culture and creativity.

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The Apollo is a commissioner and presenter; catalyst for new artists, audiences, and creative workforce; and partner in the projection of the African American narrative and its role in the development of American and global culture.

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Artist on stage at Apollo Theater

The Apollo envisions a new American canon centered on contributions to the performing arts by artists of the African diaspora, in America and beyond.

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