Founded in 1991, The Apollo Theater Foundation, Inc. is dedicated to the preservation and development of the legendary Apollo Theater through the Apollo Experience of world-class live performances and education programs that:
- Honor the influence and advance thecontributions of African-American artists.
- Advance emerging creative voices across cultural and artistic media.
The Web and Digital Marketing Manager will be primarily responsible for updating, maintaining and developing The Apollo website with a focus on user experience (UX) and engagement. Additionally, the role will assist the Marketing and Communications department with email marketing,digital marketing strategy and will also manage ad-hoc marketing projects for its multiple venues.
Website Management
- Use content-management system (CMS) to create and update pages and sections of the site, perform the production and day-by-day maintenance of apollotheater.org working cross-departmentally to ensure timely updates.
- Monitor and test new website pages to ensure that they are displaying properly, following UX design best practices, and providing an optimal experience across devices.
- Ensure that pages adhere to brand guidelines and meet communications and SEO goals and complies with Web Accessibility Content Guidelines.
- Manage multiple projects and monitor timelines in the publishing process to meet project deadlines.
- Research, analyze, and distribute reports tracking web traffic and audience engagement to help make informed decisions about content and marketing.
- Serve as the liaison between the Apollo team, the web design agency and digital consultants for website maintenance, website updates, bugs and other website related issues.
- Identify emerging behaviors and technologies; share updates on trends and recommendations for website improvement now and into the future.
Digital Marketing Responsibilities
- Serve as a project manager for ad-hoc marketing projects including creating budgets, developing and maintaining project plans, cross-functional resources, stakeholders, timelines, and dependencies to ensure successful delivery.
- Support the Digital Marketing Director in developing and serving paid social media ad campaigns
- Support the MarComm team with email marketing campaign strategy and execution
- Attend brainstorming sessions, research and help select marketing and content technologies that will best help serve The Apollo.
Other Marketing Responsibilities
- Assist with any on-site advertising and promotional strategies at the different Apollo venues.
- Perform other related duties or special projects as directed.
- 2-3 years of experience in web development, digital marketing and growth marketing tools; you deeply understand marketing principles.
- A passion for arts and culture.
- High-level command of WebFlow, WordPress, and comparable content management systems.
- Working knowledge of HTML and CSS.
- Working knowledge of Facebook Business Manager, Ads Manager, Google Search Console, Google Grant, Tag Manager and GA4 Analytics dashboard.
- Working knowledge of Photoshop, Canva, Premiere Rush, CapCut, Adobe Creative Suite and comparable graphics and video editing tools.
- Previous experience with Tessitra and Prospect2 a plus.
- Advanced attention to detail, problem-solving and analytical skills leveraged to investigate and troubleshoot issues proactively.
- Proven ability to prioritize and deliver on multiple projects simultaneously to meet deadlines consistently and effectively in a fast-paced environment.
- Strong time management, critical thinking, presentation, written and oral communication skills.
- Demonstrated capacity working effectively as part of a team with the ability to interface between technical and non-technical colleagues and partners.
- Action-orientated and entrepreneurial work style, with the ability to work independently to initiate and complete tasks.
- Experience with managing digital projects, especially the design and development of websites.
APPLICATION
BENEFITS
Time Away
The Apollo observes ten holidays each year, and full-time employees are eligible for vacation time based on how long they’ve been with the organization. This is in addition to standard sick and personal leave.
For Your Health
Coverage for eligible employees may include: medical/dental/vision insurance, disability insurance, retirement savings plans, and more.
Your Future
The Apollo offers a matching contribution for 401(k) accounts. For each dollar you save in your 401(k), The Apollo will wholly or partially match up to a certain percentage of your salary.
