In December 2024, The Apollo Theater became the first organization honored by the Kennedy Center Awards, emphasizing The Apollo’s impact on the past, present, and future of American culture and the performing arts. From the longest-running talent show in America with Amateur Night at The Apollo, which launched the careers of icons like Ella Fitzgerald and Lauryn Hill, to performances from beloved legends like Smokey Robinson and Lil’ Kim and today’s biggest stars like Drake, The Apollo has always been a home for artists to create and a home for audiences to see incredible music and art from legendary artists.
The Apollo is an American cultural treasure. It is a vibrant non-profit organization rooted in the Harlem community that engages people from around New York, the nation, and the world. Since 1934, The Apollo has celebrated, created, and presented work that centers Black artists and voices from across the African Diaspora. It has also been a catalyst for social and civic advocacy. Today, The Apollo is the largest performing arts institution committed to Black culture and creativity.
WHO ARE YOU?
Are you passionate and driven, with an entrepreneurial spirit? And are you resourceful, innovative, forward-thinking, and collaborative? Do you have an interest in culture, performing arts, or entertainment? At Apollo Theater Foundation, we are seeking a Digital Director that embraces these qualities, and hope you’re interested in learning more!
THE JOB
The Apollo Growth team is seeking a highly resourceful team player to bring their passion for digital and web operations as the next Director of Digital Tech Operations on the Marketing team, which is tasked with creating unforgettable moments that help The Apollo, donors and brand partners stand apart from the rest.
The Director of Digital Tech Operations will define and execute a forward-thinking vision for Apollo’s web presence, refining and maintaining a website and other digital streaming extensions that enhance the customer journey and drives engagement. This role demands operational expertise, hands-on ability with analytics tools, and a deep understanding of web technologies. Collaborating with Marketing, Brand, and Programming teams, the Director will establish a web framework that facilitates iterative, data-driven improvements and ensures security, accessibility and compliance with industry standards. Additionally, this role will focus on ensuring the website and other digital streaming extensions supports global audiences, leveraging market-specific insights to drive user engagement and conversion.
BENEFITS
Time Away
- The Apollo observes ten holidays each year, and full-time employees are eligible for vacation time based on how long they’ve been with the organization. This is in addition to standard sick and personal leave.
For Your Health
- Coverage for eligible employees may include Medical/Dental/Vision insurance, retirement savings plans, and more.
Your Future
- The Apollo offers a 401(k) plan with a company match.
Compensation
All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position
$120,000-$140,000
Please submit your updated resume to atfhr@apollotheater.org
WHAT THIS ROLE WILL DO
Key Responsibilities
- Strategic Vision:
- Develop a comprehensive web strategy to accelerate the execution and optimization of content.
- Leverage AI, as needed, to iterate swiftly, refine messaging, and enable website changes that drive engagement and build trust throughout the customer journey.
- Set and communicate the vision for a streamlined, scalable web experience in alignment with business goals.
- Content and Web Framework Development:
- Partner with Marketing to structure tiered content:
- Tier 1: Homepage with high-polish, brand-enhanced content.
- Tier 2: Product pages with templated messaging (what/why/how).
- Tier 3: Use cases and technical documentation.
- Tier 4: Regularly published updates and blogs.
- Define the web content framework, co-creating with Brand, Product, and Product teams to ensure cohesive messaging.
- Incorporate best practices in content strategy and management to enhance user engagement.
- Collaborate with the Content team to showcase key offerings, including thought leadership and product updates.
- Technical and MarTech Integration:
- Manage website technologies, including hosting, CMS, and integrations with MarTech and marketing automation platforms, with proficiency in Webflow and JavaScript.
- Ensure website security and compliance with industry standards and regulations.
- Market-Specific Adaptations:
- Develop tailored strategies for markets with varying levels of maturity, optimizing content and design to meet regional and international needs.
- Ensure international and market-specific sites align with global strategies while addressing local audience preferences.
- Performance and Optimization:
- Continuously monitor web performance using analytics, making data-driven adjustments to enhance user experience and achieve marketing goals.
- Implement SEO strategies, A/B testing, and user feedback loops to improve site functionality and content impact.
- Establish a feedback loop from web visitors to inform product marketing and growth strategies.
- Cross-Functional Collaboration:
- Collaborate with Marketing to co-define the website strategy, ensuring it aligns with product launches and overall marketing initiatives.
- Work with Development and Marketing to ensure fundraising and brand launch moments are effectively represented.
- Act as a key liaison between the Web Development team and stakeholders, ensuring technical execution aligns with strategic goals.
Key Competencies
- Strategic Execution: Ability to craft and execute a web strategy that aligns with broader marketing goals while leveraging technology for efficiency.
- Data-Driven Insights: Expertise in web analytics and data interpretation to guide strategic decisions.
- Content Management: Knowledge of content strategy best practices to enhance user engagement.
- Collaboration and Influence: Proven ability to work across departments, bringing together marketing, content, IT, and sales teams.
- Global Perspective: Experience in adapting web strategies for diverse, international audiences.
- AI Proficiency: Strong understanding of AI tools for content generation, web design, and optimization.
WHAT THIS PERSON WILL BRING
- Bachelor's degree in Marketing, Computer Science, Web Development, Technical Business, or a related field (Master's preferred).
- 7-10 years of experience in web strategy, digital marketing, or a similar role, with a strong understanding of web development principles and best practices.
- Experience with web strategy and content optimization.
- Strong background in managing web platforms and ensuring security and compliance.
- Proficiency with analytics and reporting tools (e.g., Google Analytics, Looker, Amplitude).
- Exceptional communication and leadership skills to influence cross-functional teams.
APPLICATION
BENEFITS
Time Away
The Apollo observes ten holidays each year, and full-time employees are eligible for vacation time based on how long they’ve been with the organization. This is in addition to standard sick and personal leave.
For Your Health
Coverage for eligible employees may include: medical/dental/vision insurance, disability insurance, retirement savings plans, and more.
Your Future
The Apollo offers a matching contribution for 401(k) accounts. For each dollar you save in your 401(k), The Apollo will wholly or partially match up to a certain percentage of your salary.
