Overview
Presented by Apollo Theater Education, Harlem 2020, and GoodThin.gs, FootPrint – Design and Creativity in Sneaker Culture will celebrate the cultural, societal, and aesthetic impact of the sneaker through interactive storytelling, demonstrations, and conversations with leaders from the creative and business industries.
ADDITIONAL RESOURCES
Want to learn more about careers in the sneaker industry? Read below:
Meet a sneaker industry insider you should get to know.
Sean Williams is an Brand Story Expert / Exhibition Curator / Teacher, and Co- Founder of Obsessive Sneaker Disorder (OSD) / SOLECial Studies, a company which provides advice and assists on the design of footwear in the basketball and lifestyle categories for both major and independent footwear brands.
Sean was also featured in Business Insider magazine as one of the most outstanding people of color transforming the sneaker industry today. So please checkout his Instagram @osd_paperchasr and connect with him via Tumblr or LinkedIn.
10 Best College Majors For Sneakerheads
Fashion
Interior Design
Marketing
Engineering
Art
Business
Architecture
Creative Writing
Chemistry
Management
Information provided by Kicksonfire
Sneaker Career Course at FIT
Fashion Institute of Technology faculty, together with leaders from Complex and across the sneaker world, will teach you about the key areas, and related career opportunities in the ever-evolving sneaker industry. This is a 100% online course.
Careers in the Sneaker Industry
Product Testers – Sneaker brands employ product testers to test products beyond the simple metrics of comfort or fit. They need to identify potential areas that can become defective or poorly designed, such as a misplaced upper seam or flex point. By recognizing where things can go wrong, the product designers can then tweak the design to avoid these defects and, in turn, issue fewer refunds.
Innovation Engineers work towards implementing the very latest (and future) cutting-edge technology into products, namely footwear, but sometimes sole tech can end up in apparel and vice versa. As such, this high-level job requires a background in STEM (Science, Technology, Engineering and Mathematics).
Designers are responsible for all your favourite sneakers. Whether they’re operating as an individual or within a team, designers create new products (or sometimes recreate them) for a number of reasons. Some of the most common include implementing the latest technology, such as the Nike Space Hippie line. While others rework old blueprints for a new audience, like the truer-to-OG Air Presto.
Buyer – Buying is a frequently found role on the retail side of the sneaker industry. Buyers choose which product lines and new brands a business wants to carry for the upcoming season/s. The best buyers are often those who started on the shop floor and worked their way up, giving them an up-to-date understanding of what the market wants, but also an analytical mind to balance the numbers.
Writer – Writing about sneakers is perhaps the most autonomous. Almost anyone can become a sneaker writer if they have a blog and an opinion. But, under a more professional and regimented organisation, sneaker writers are penning everything from snappy release blogs to long-form historical deep dive features. Or, they’re just jumping online to bicker with other sneaker writers.
Visual Merchandiser (VM) is the art form of optimising spaces to better sell products. While VMs aren’t exclusive to the sneaker industry, some of the most exciting examples of product marketing have been tied to footwear. It can involve creating window displays to showcase the latest products, or even redesigning an entire space for a pop-up.
Sales Assistant – This job is often the first step towards a career in the sneaker industry. If you stick it out, you’ll pick up valuable industry experience and gain hard-earned understanding that can only be obtained firsthand on the shop floor. Which can be translated into innate knowledge of consumer, and regional market trends.
Information provide by SNEAKER FREAKER
Panelists
Chris Emdin
Chris Emdin
Chris Emdin is a tenured professor in the Department of Mathematics, Science, and Technology at Teachers College, Columbia University, where he also serves as Associate Director of the Institute for Urban and Minority Education. He is the author of the award-winning book Urban Science Education for the Hip-Hop Generation and the New York Times Best Seller, For White Folks Who Teach In The Hood and The Rest of Ya’ll Too. Emdin has been named one of the The Root 100 Most Influential African Americans and one of the 27 people bridging divides across America by Times magazine. His newest book, Ratchetdemic: Reimagining Academic Excellence is currently available for pre-order.
Tami Gamble
Tami Gamble
Tami Gamble is the Founder and CEO of Girly Shop Teacher, LLC and Girly Shop Teacher Foundation with the combined mission to “Ignite a spirit to BUILD in youth and reframe the need, value, and inclusion of Construction Education.” This wayforger is an ambassador to the building trades, ushering in the next generation into the time honored industry of construction. Having served five years teaching Construction and Building Trades at Duncanville High School in Duncanville, Texas, on Dallas’ southern border. Tami now hosts creative programs that introduce and inspire youth in the construction crafts. You can catch a glimpse of her representing Real Women that Do Real work for the Duluth Trading Company clothing brand or on Disney+’s Shop Class. No matter where you find the Girly Shop Teacher you will be captivated by her energetic, comedic spirit and never quit attitude.
Her first heartthrob moment in construction came when she was helping her dad set and pour cement steps at the age of six. This zany mother of three sons is a Howard University graduate with a Bachelor of Science in Psychology, a Certified Texas Education Agency Teacher, NCCER Certified Trades Instructor and OSHA certified. She appeared on the cover of Southwest Now Magazine January 2019, was named Power Up Inc. Woman in Construction May 2018, awarded Duncanville ISD “Made with Pride” Teacher of the Month May 2016, Duncanville High School Teacher of the Month in January 2018
Jeffrey Alan Henderson
Jeffrey Alan Henderson
Jeffrey Alan Henderson founded And Them in 2014. With projects from Allbirds to Yeezy, his creative strategy is a comprehensive blend of his technical background, design style and creative leadership. The Ohio native keeps a balanced portfolio of Branding and Product projects for businesses large and small.
After earning his engineering degree from Purdue & Georgia Tech, he took on a diverse project load at Nike – Kids, Tokyo Design Studio, Running, Sportswear and Cole Haan. The sale of Cole Haan left him with a unique opportunity to develop the global creative agency, making a space in the industry for Black & Brown creatives based in Harlem.
Today, And Them continues to diversify the industry with product, content and people. Their projects blur the nonprofit and for-profit world because community and commerce have never been separate conversations.
Ashlee Muhammad
Ashlee Muhammad
Ashlee Muhammad was born blind in one eye. She spent much of her youth being bullied for being “different” and yearned to fit in… until she finally realized she was born to stand out.
Ashlee embraced her differences, especially through her clothing. She was comfortable in her own style even though it was radically different from everyone else in her Harlem neighborhood. Some made fun of her, but Ashlee had a sense there was a future for her in fashion. “I thought, maybe I could make this a thing,” she recalled. “In a world where nothing felt normal, those things felt normal. Maybe this is something I want to tap into as a career when I get older.”
That decision proved to suit her very well. Today, Ashlee is an emerging fashion designer fusing fashion with the social activism of self-love and empowerment for women through her signature brand, #BeEyeConic. “It started as an idea with me learning to love myself,” Ashlee explains. She came up with the “e-y-e” twist in the brand name because it spoke to the truth of her personal story. “I really want to spread the message that you are an individual and you are born to stand out and be your own unique, eye-conic, being.”
Ashlee is also the style curator for Harlem Haberdashery–a trendy boutique in NYC, and works closely with one of the partners there, Kells Barnett. He describes her style as funky and fun and loves how she mixes high and low pieces, such as wearing a lace dress with a sweatshirt over it.
Natalie Hernandez
Natalie Hernandez
Moderator
Natalie Hernandez (she/her) is a Real Time Editor at News 12 Brooklyn and the Bronx where she performs assignment desk, digital and field producing duties. Natalie is a graduate of the CUNY Craig Newmark Graduate School of Journalism’s class of 2021 where she studied urban reporting and video journalism. Her past experience includes internships at NBC, CNBC, CBS and New York 1. Natalie’s relationship with the Apollo Theater Education Program stems back to 2016 when she was given her first internship opportunity. As an Apollo Young Producer, she has assisted in the planning and served as host and moderator of several Apollo Education events.
Overview
Presented by Apollo Theater Education, Harlem 2020, and GoodThin.gs, FootPrint – Design and Creativity in Sneaker Culture will celebrate the cultural, societal, and aesthetic impact of the sneaker through interactive storytelling, demonstrations, and conversations with leaders from the creative and business industries.
ADDITIONAL RESOURCES
Want to learn more about careers in the sneaker industry? Read below:
Meet a sneaker industry insider you should get to know.
Sean Williams is an Brand Story Expert / Exhibition Curator / Teacher, and Co- Founder of Obsessive Sneaker Disorder (OSD) / SOLECial Studies, a company which provides advice and assists on the design of footwear in the basketball and lifestyle categories for both major and independent footwear brands.
Sean was also featured in Business Insider magazine as one of the most outstanding people of color transforming the sneaker industry today. So please checkout his Instagram @osd_paperchasr and connect with him via Tumblr or LinkedIn.
10 Best College Majors For Sneakerheads
Fashion
Interior Design
Marketing
Engineering
Art
Business
Architecture
Creative Writing
Chemistry
Management
Information provided by Kicksonfire
Sneaker Career Course at FIT
Fashion Institute of Technology faculty, together with leaders from Complex and across the sneaker world, will teach you about the key areas, and related career opportunities in the ever-evolving sneaker industry. This is a 100% online course.
Careers in the Sneaker Industry
Product Testers – Sneaker brands employ product testers to test products beyond the simple metrics of comfort or fit. They need to identify potential areas that can become defective or poorly designed, such as a misplaced upper seam or flex point. By recognizing where things can go wrong, the product designers can then tweak the design to avoid these defects and, in turn, issue fewer refunds.
Innovation Engineers work towards implementing the very latest (and future) cutting-edge technology into products, namely footwear, but sometimes sole tech can end up in apparel and vice versa. As such, this high-level job requires a background in STEM (Science, Technology, Engineering and Mathematics).
Designers are responsible for all your favourite sneakers. Whether they’re operating as an individual or within a team, designers create new products (or sometimes recreate them) for a number of reasons. Some of the most common include implementing the latest technology, such as the Nike Space Hippie line. While others rework old blueprints for a new audience, like the truer-to-OG Air Presto.
Buyer – Buying is a frequently found role on the retail side of the sneaker industry. Buyers choose which product lines and new brands a business wants to carry for the upcoming season/s. The best buyers are often those who started on the shop floor and worked their way up, giving them an up-to-date understanding of what the market wants, but also an analytical mind to balance the numbers.
Writer – Writing about sneakers is perhaps the most autonomous. Almost anyone can become a sneaker writer if they have a blog and an opinion. But, under a more professional and regimented organisation, sneaker writers are penning everything from snappy release blogs to long-form historical deep dive features. Or, they’re just jumping online to bicker with other sneaker writers.
Visual Merchandiser (VM) is the art form of optimising spaces to better sell products. While VMs aren’t exclusive to the sneaker industry, some of the most exciting examples of product marketing have been tied to footwear. It can involve creating window displays to showcase the latest products, or even redesigning an entire space for a pop-up.
Sales Assistant – This job is often the first step towards a career in the sneaker industry. If you stick it out, you’ll pick up valuable industry experience and gain hard-earned understanding that can only be obtained firsthand on the shop floor. Which can be translated into innate knowledge of consumer, and regional market trends.
Information provide by SNEAKER FREAKER
Panelists
Chris Emdin
Chris Emdin
Chris Emdin is a tenured professor in the Department of Mathematics, Science, and Technology at Teachers College, Columbia University, where he also serves as Associate Director of the Institute for Urban and Minority Education. He is the author of the award-winning book Urban Science Education for the Hip-Hop Generation and the New York Times Best Seller, For White Folks Who Teach In The Hood and The Rest of Ya’ll Too. Emdin has been named one of the The Root 100 Most Influential African Americans and one of the 27 people bridging divides across America by Times magazine. His newest book, Ratchetdemic: Reimagining Academic Excellence is currently available for pre-order.
Tami Gamble
Tami Gamble
Tami Gamble is the Founder and CEO of Girly Shop Teacher, LLC and Girly Shop Teacher Foundation with the combined mission to “Ignite a spirit to BUILD in youth and reframe the need, value, and inclusion of Construction Education.” This wayforger is an ambassador to the building trades, ushering in the next generation into the time honored industry of construction. Having served five years teaching Construction and Building Trades at Duncanville High School in Duncanville, Texas, on Dallas’ southern border. Tami now hosts creative programs that introduce and inspire youth in the construction crafts. You can catch a glimpse of her representing Real Women that Do Real work for the Duluth Trading Company clothing brand or on Disney+’s Shop Class. No matter where you find the Girly Shop Teacher you will be captivated by her energetic, comedic spirit and never quit attitude.
Her first heartthrob moment in construction came when she was helping her dad set and pour cement steps at the age of six. This zany mother of three sons is a Howard University graduate with a Bachelor of Science in Psychology, a Certified Texas Education Agency Teacher, NCCER Certified Trades Instructor and OSHA certified. She appeared on the cover of Southwest Now Magazine January 2019, was named Power Up Inc. Woman in Construction May 2018, awarded Duncanville ISD “Made with Pride” Teacher of the Month May 2016, Duncanville High School Teacher of the Month in January 2018
Jeffrey Alan Henderson
Jeffrey Alan Henderson
Jeffrey Alan Henderson founded And Them in 2014. With projects from Allbirds to Yeezy, his creative strategy is a comprehensive blend of his technical background, design style and creative leadership. The Ohio native keeps a balanced portfolio of Branding and Product projects for businesses large and small.
After earning his engineering degree from Purdue & Georgia Tech, he took on a diverse project load at Nike – Kids, Tokyo Design Studio, Running, Sportswear and Cole Haan. The sale of Cole Haan left him with a unique opportunity to develop the global creative agency, making a space in the industry for Black & Brown creatives based in Harlem.
Today, And Them continues to diversify the industry with product, content and people. Their projects blur the nonprofit and for-profit world because community and commerce have never been separate conversations.
Ashlee Muhammad
Ashlee Muhammad
Ashlee Muhammad was born blind in one eye. She spent much of her youth being bullied for being “different” and yearned to fit in… until she finally realized she was born to stand out.
Ashlee embraced her differences, especially through her clothing. She was comfortable in her own style even though it was radically different from everyone else in her Harlem neighborhood. Some made fun of her, but Ashlee had a sense there was a future for her in fashion. “I thought, maybe I could make this a thing,” she recalled. “In a world where nothing felt normal, those things felt normal. Maybe this is something I want to tap into as a career when I get older.”
That decision proved to suit her very well. Today, Ashlee is an emerging fashion designer fusing fashion with the social activism of self-love and empowerment for women through her signature brand, #BeEyeConic. “It started as an idea with me learning to love myself,” Ashlee explains. She came up with the “e-y-e” twist in the brand name because it spoke to the truth of her personal story. “I really want to spread the message that you are an individual and you are born to stand out and be your own unique, eye-conic, being.”
Ashlee is also the style curator for Harlem Haberdashery–a trendy boutique in NYC, and works closely with one of the partners there, Kells Barnett. He describes her style as funky and fun and loves how she mixes high and low pieces, such as wearing a lace dress with a sweatshirt over it.
Natalie Hernandez
Natalie Hernandez
Moderator
Natalie Hernandez (she/her) is a Real Time Editor at News 12 Brooklyn and the Bronx where she performs assignment desk, digital and field producing duties. Natalie is a graduate of the CUNY Craig Newmark Graduate School of Journalism’s class of 2021 where she studied urban reporting and video journalism. Her past experience includes internships at NBC, CNBC, CBS and New York 1. Natalie’s relationship with the Apollo Theater Education Program stems back to 2016 when she was given her first internship opportunity. As an Apollo Young Producer, she has assisted in the planning and served as host and moderator of several Apollo Education events.
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Four wheelchair seating locations will be reserved until the day of each performance.Each seating level is accessible via the elevator inside The Apollo’s Historic Theater. Guests should be aware of the small steps leading toward the Mezzanine and Balcony seating levels. Depending on the guest’s ticket location for these two levels, additional walking may be required. If guests are not able to travel up and down steps, tickets for events should be purchased for the Orchestra level.
Four wheelchair seating locations will be reserved until the day of each performance.Each seating level is accessible via the elevator inside The Apollo’s Historic Theater. Guests should be aware of the small steps leading toward the Mezzanine and Balcony seating levels. Depending on the guest’s ticket location for these two levels, additional walking may be required. If guests are not able to travel up and down steps, tickets for events should be purchased for the Orchestra level.
box office
New York, NY 10027
New York, NY 10027
Support The Apollo
Accesibility
The Apollo is here for everyone. Artists, audiences, and all supporters should be able to experience The Apollo fully and in a way that is comfortable for them.
The Apollo has taken comprehensive steps to ensure that entrances, seating, restrooms, and more are as accessible and compliant as possible. Learn more about accessibility options and support services that might be right for you.
VISITOR INFORMATION
All persons and bags are subject to search. Bags that have passed inspection must fit comfortably under your seat. Oversized bags are prohibited.
No outside food or beverage. Accommodations are made for patrons with medical needs. Please email access@apollotheater.org or call the box office at (212) 531-5305 for assistance.
New York, NY 10027
New York, NY 10027
Accessibility
The Apollo is here for everyone. Artists, audiences, and all supporters should be able to experience The Apollo fully and in a way that is comfortable for them.
The Apollo has taken comprehensive steps to ensure that entrances, seating, restrooms, and more are as accessible and compliant as possible. Learn more about accessibility options and support services that might be right for you.
All persons and bags are subject to search. Bags that have passed inspection must fit comfortably under your seat. Oversized bags are prohibited.
No outside food or beverage. Accommodations are made for patrons with medical needs. Please email access@apollotheater.org or call the box office at (212) 531-5305 for assistance.